The Industry VR in competition at IDFA DocLab

The Industry VR, produced by Submarine Channel and VPRO in collaboration with Zesbaans, supported by IDFA DOCLAB and Netherlands Film Fund, is selected for the IDFA DocLab Competition for Immersive Non-Fiction. The virtual reality documentary has its world premiere at the IDFA DocLab expo at Brakke Grond in Amsterdam, from November 15 to 25, 2018.

In The Industry VR, director Mirka Duijn reveals the elusive world of the illegal drug trade in The Netherlands – the drug capital of Europe. Marijuana is in the nation’s genes, coke enters the country through its harbors, and XTC is as Dutch as chocolate sprinkles.

The Industry VR is a new addition to a transmedia documentary project that consists of an interactive documentary, a series of radio broadcasts, a podcast series.

In the VR installation at De Brakke Grond, Duijn’s voice-over invites the user to interact with a map of The Netherlands in VR, which gives access to a selection of places that are part of the drug industry. The director then introduces the user to weed growers, coke barons and drug traffickers who tell about the highs and lows of their illegal work. These personal stories are linked to sketchy-looking miniature 3-D models that can be freely explored. For example, there is a scene in a Dutch harbour, a rural area, or a district with expensive villas -locations where certain illegal activities took place. The user thus becomes a voyeur into the world of drug lords in virtual reality.

The Industry VR will be showcased worldwide at various international film festivals and events in 2019.