The Industry Podcast / Interactive

The Netherlands is the number one drugs country in Europe. Weed is in our genes, coke enters the country through the harbors, and XTC is as Dutch as chocolate sprinkles. How is it possible that in a regulated country like the Netherlands drug can be produced and traded on such a large scale? The interactive documentary, The Industry, offers an insight into this billion euro industry.

In the interactive documentary and radio series The Industry we map drugs networks and introduces weed growers, coke barons and drugs traffickers who tell stories about the kick and stress of their illegal work. These personal stories are linked to interactive locations to provide insight into the Dutch drugs industry on both a macro and a micro level. By entering your zip code, various locations close to you can be explored in 3D, such as an XTC lab, a weed farm, or containers in the harbour used for smuggling. ‘The industry’ is closer than you think.

The Industry Interactive is nominated for a Prix Europa 2018.

“We used a ZED 3D camera. It scans the space and the objects in it and adds depth sensing, positional tracking and it has 3D mapping capabilities. We chose this technique because it emphasizes that that the drugs world is all around you, and we wanted to invite users to actively explore this. Also, I wanted to get away from video because, let’s face it, video in interactive documentaries often doesn’t work. People are impatient online. So I opted for a spatial way to navigate. The spaces are often reconstructions based on the stories of the people we interviewed.” Director Mirka Duijn

Radio Documentary and Podcast Series

The Industry includes radio broadcasts and a podcast series (both in Dutch). In addition, the episode of the tv documentary series Andere Tijden (‘Different Times’) on November 11, 2017, shows how old smuggling networks in the Dutch province of Brabant formed the foundation for today’s drugs industry. NPO Radio 1 broadcasts individual stories from The Industry: intimate portraits that reveal the networks of the drugs industry. The broadcasts are also available as a podcast series via

Read mere about the project here:

Produced by Submarine Channel & the VPRO | Director: Mirka Duijn.


In 2017 Mirka published an article on the development in collaboration with Hartmut Koenitz: Beyond The Timeline a Data-Driven Interface For Interactive Documentary 

In this paper, we present work on the data-driven interface for The Industry, an interactive documentary in development about the Dutch illicit drug industry. The motivation for the work was to provide a more complete overview of a highly complex matter using a form of interactive digital narratives (IDN). As it is with many complex issues, news reports on illegal drugs in the Netherlands are mostly fragmented and reactive, which makes it difficult for audiences to gain a good understanding of the topic. The approach starts by obtaining big-data sets from police and media. On this foundation, a narrative interface will be designed. This paper reports on the iterative design approach, and interface metaphors, on the lessons learned and the current state of affairs. Our intent with this paper is to fuel a discussion on narrative representations of complexity.